Style | Forming Lotion

CULT+KING® STYLE | FORMING LOTION for all hair styling. Forming. Shaping. Moisture. Shine.  For you and me and everyone we know.  It's called STYLE because it makes your hair more cooperative no matter what kind of hair you have or how you’re styling it.

Now offered in a 100% recycled post-consumer aluminum tube with a recyclable zinc allow cap. Please empty completely and replace cap before recycling.

THEY NAMED IT STYLE BECAUSE IT MAKES HAIR MORE COOPERATIVE AND MANAGEABLE

• Easier to style the way you want it—for most hair types and lengths.
• The must-have for high-humidity conditions.
• Very versatile, from air-dried curls to a smooth blow-out.
• Smooth finish any time, any where.
  Soft, shiny, frizz-free hair every time.
• For very fine hair users who like more body on top, use ears-down to polish your overall look.
• Linden bud extract and mica add more refraction and shine.
  And fair warning, the smell is intoxicating.

IT’S A FORMING LOTION FOR AIR DRYING OR DIFFUSING

Forming is anytime you give your wet hair shape before air drying or diffusing. STYLE holds your hair in place just the way you want it, by holding your wave or curl pattern together as your hair dries. Unformed hair creates undefined frizz.

For curling styling: Start with a dime size drop. Rub throughout palms and fingers. Scrunch through hair, or press and pull through hair between palms.

IT’S A SHAPING LOTION FOR BLOW-DRYING

Shaping is using a round brush or flat brush to create the shape of your style while blow-drying. STYLE has just the right amount of smoothing and slip and anti-frizz mojo to make smooth blow-outs easier, both for stylists at the salon and especially for guests when they get home. (WIN!)

THE HUMIDITY HATER’S DREAM CREAM

The weather can really do a number on your hair. Puffy frizz on hot sticky humid days. Parched and brittle hair in arid deserts. Dry, flat, lifeless winter hair from forced air and radiator heating.

STYLE coats and protects and improves the appearance of your hair in all these conditions by keeping the moisture in and keeping the humidity (low and high) out.

85 g ℮ 3 oz

THREE WORDS: WATER SOLUABLE WAX

STYLE offers all the smoothing, holding, anti-frizz benefits of was without the buildup.

• Softness
• Anti-frizz
• Protective coating
• Detangling
• Combability
• Less breakage

NO CRAPPY INGREDIENTS:

• Paraben Free
• Propylene Glycol Free
• Phthalate Free
• Vegan, No animal products
• Cruelty Free
• Gluten Free
• Artificial Fragrance Free