Everything began with the launch of PHILANDRY on the vernal equinox of 2018 with the introduction of the men's fragrance Wolfsbane, the hero of the brand. As time marched on and business slowly grew, the introduction of the casual men's apparel collection, Alec Laughlin, was introduced in spring of 2021. Up next, a brick and mortar store called LAUGHLIN MERCANTILE at Mercado San Augustin in Tucson, scheduled to open in July of this year. At the new and first store, we will be featuring the Laughlin brands as well as other fine men's brands. Hence, the change of this site to laughlinmercantile.com

About the Founder

Alec Laughlin - PHILANDRY Founder and FormulatorI remain somewhat reclusive, spending more time immersed in work than in gregarious activities. My professional experience is greatly varied (from clinical herbalist to photographer; visual designer to technical project manager).

It makes for a helter-skelter resumé, but now at 50 years of age, I'm able to channel all of that into PHILANDRY and now, LAUGHLIN MERCANTILE.

PHILANDRY is my baby. It affords me the opportunity to focus my skills and experience into a singular entity, rather than being scattered in quite so many different directions. It's a bit of a one-man show in a lot of ways presently. But PHILANDRY is all about creative collaboration, knowing that to succeed in our most precious endeavors we can not do it alone. Camaraderie, friendship, partnerships, and loyalty, we wholly embrace.

I work¬†with local talent as much as possible‚ÄĒfrom the labeling¬†of my bottles to collaborating with an award-winning perfumer, Lesli Wood of La Curie, on fragrances. All of the photography and video work we do together in house, collaborating mostly with Photographer Lance Thorn. I'm very fortunate to have such skilled, creative and passionate artists in my life with whom to create.

The Products

All of my¬†products are made in America (with the exception of our Shaving Brush and Razor ‚ÄĒ we hope to change this in 2021!) They are¬†natural, cruelty-free, and mostly organic (organic content for most is around 83-94%) and either hand-crafted or made in FDA approved labs that specialize in the highest quality natural products available for skin, hair, and body.

I use glass and metal in my packaging as much as possible‚ÄĒall recyclable‚ÄĒin an effort to reduce contributions to plastic waste on our planet.

The products are free of crappy ingredients:

  • Paraben Free
  • Phthalate Free
  • Sulfate Free
  • Aluminum Free
  • Propylene Glycol Free
  • Vegan
  • Cruelty Free
  • Gluten Free
  • Bullshit Free
  • Ethically and Sustainably Sourced Natural Ingredients
  • Fragrance Free (we use essential oils and plant distillates & absolutes)


PHILANDRY [fi-luhn-dree] n. fondness, love or admiration toward men.