A Different Approach to Pricing

When I launched my PHILANDRY fragrance, grooming and skincare line in 2018, I established a pricing structure that allowed me to offer the products wholesale to other retail shops. It was a sensible business decision at the time, and one that I've maintained ever since.

Over the years, however, my business has evolved. I've increasingly focused on selling directly to customers through my own shop and website, and now that wholesale has been phased out entirely, I'm able to take a different approach to pricing.

I've never believed that success should be measured by how much money you can extract from a transaction. I believe in making excellent things, treating everyone fairly, and earning an honest living doing work I enjoy. That's enough for me.

So I've revisited the pricing of my entire PHILANDRY collection, reducing prices across the entire the line, in some cases quite substantially.

Nothing about the products has changed. Same formulations, same ingredients, same uncompromising quality.

My hope is to make these products accessible to more people, while continuing to build a healthy, sustainable little business.

That feels like a pretty good measure of success to me.

Thank you for your continued support!

—Alec