Customer Reviews
5.0 Based on 8 Reviews
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Alexander M.
United States

My morning favorite!

To be honest, I had this product for a year. If you seen my medicine cabinet you will understand why this bottle got lost between a million of my items and my wife’s. So these past few months is really when i discovered it. I wanted to kick myself in the head for not using it sooner. Because man does this stuff kick ass! I hate using heavy creams on my face because my skin tends to be on the oilier side. But this serum is nice and light, it absorbs quickly and smells amazing. I’m a big fan of vitamin c, and I can tell you that this is definitely high quality. It absorbs fast and leaves your skin just slightly moisturizer. I am now using this in combination with the lunar serum… which I will be reviewing in a few days as well. I just want to say one thing about Alec’s products. They last a really long time. So when you’re looking at products and pricing, know that they last a real long time. On average for me 3 plus months. Many other brands rip you off and add shit that doesn’t need to be in the products … nor on your skin. Not only that, but Alec always donates to good causes. This is a brand you can be proud of supporting.. just a small business doing its thing to make the world a better place. So what are you waiting for ? Go get some great grooming products before they sell out! Oh, and enjoy your new healthier skin!

Robert P.
United States United States

Sunrise Serum

This is my 7th purchase from Laughlin. The purchase went smoothly as the site is user friendly with excellent marketing photography and descriptive narrative. The package arrived quickly and undamaged and included a hand written thank you note from Alec. I've begun using the serum and am pleased thus far. Always a 5-Star experience.

United States United States

Sunrise Serum

I am amazed at the reduction of sun spots and the evening of my skin tone after just a week or so of using this serum. Smells great, feels amazing on my skin, and it works!

Rick B.
United States United States

Light. Easily absorbed. Non greasy. Little goes a long way. Mix with the night time serum in winter given cold windy northeast weather. I use after shaving and never an issue


Sunrise Serum


SUNRISE SERUM is our concentrated morning serum packed with phytonutrients to protect your skin throughout the day from environmental stresses and pollutants.

Not only do the rich antioxidants protect from the sun and free-radical damage, they prevent future and reduce existing hyperpigmentation (age spots and blotches). Sunrise Serum is rich in the plant-based enzyme Superoxide Dismutase, considered to be a most critical antioxidant, proving to be profoundly rejuvenating to the skin.

The most Bio-Available form of Vitamin C provided in this serum is not synthetic but extracted from citrus as an Ascorbic Acid Polypeptide. As a result, the natural form of this powerful, Liposome-Encapsulated nutrient penetrates the deeper layers of the skin at a stable potency specifically formulated for maximum absorption and zero irritation. It attacks age spots and blotches in the skin, rendering them as a translucent substance that can be processed by the body significantly reducing their appearance and help prevent them from coming back.

Collectively, the active ingredients support the skin's natural moisture barrier, brighten the skin, and stimulate the production of collagen.

30 ml ℮ 1 oz


Approximately three months.

Using one to  two pumps, once daily (in the morning), this bottle will last approximately three months, with a shelf-life of more than two years.


  • Antioxidant
  • Sun damage protection
  • Collagen stimulation
  • Prevent and reduce dark spots
  • Even skin tone
  • Brighten skin


    Shake well. Apply 2-3 pumps on face and neck after cleansing. Damp skin is best as it will extend the product allowing you to use less with each application. Follow with Philosopher's Stone Moisturizer if more hydration is required.


    • Paraben Free
    • Propylene Glycol Free
    • Phthalate Free
    • No animal products
    • Cruelty Free
    • Gluten Free
    • Fragrance Free

    All deliveries are carbon neutral

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